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Research papers

Italy's image and potential

This paper illustrates the main findings of a multi-country study carried out by Market Dynamics International between May and September 1999 on behalf of RAI International, the content provider for the international market (via cable and satellite)...

Catalogue: Ethnic Marketing 2000
Authors: Clara Origlia, Loredana Cornero
Company: Market Dynamics International srl
July 1, 2000
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Citation

Origlia and Cornero (2000a, July 01). Italy's image and potential . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/italy-s-image-and-potential-